Although you may believe that social media is a new concept, it actually is not. On the other hand, the power to utilize this media into such a powerful marketing plan for a starting business is a newer and evolving concept. While new methods of social media marketing will continue to pop up, the essentials should remain the same.
Twitter is a very useful tool for business promotion. Once you understand the basics of Twitter, you can increase the visibility of your business to hundreds of thousands of new people. Spend a little time familiarizing yourself with hashtags, keywords, and other Twitter essentials.
Give your visitors the ability to retweet on your blog. This will make it easy for visitors to share posts with their Twitter followers. This can greatly increase your exposure.
Update your blog often with fresh content. Visitors will return often if you keep it interesting with new content. This is also the truth when people subscribe to other publications. Make sure you’re being consistent so that visitors will return.
Add a Facebook button to your blog posts. This will allow your blog’s readers to share the post with others. This can really grow your blog’s visitor base, and some of your blog’s readers will inevitably become customers.
Social Media
A lot of businesses go into social media after they’re already established and ultimately lose customers. To avoid this, make sure you alert your customers about your new social presence. When your existing customers follow you on most social media websites, all of their followers will know about it. This form of free advertising should not be overlooked. It is also more valuable than ordinary advertising since it’s a referral.
It takes some time and patience to build a presence on any social media website. Unless you are Justin Beiber, don’t expect thousands of followers to just magically appear when you put up your profile. It can happen and has happened, but the chances are slim that your site will go viral right when you set it up. So be aware that it will take time to gain followers.
Don’t rush into just any strategy that looks good, but instead carefully consider the level of marketing that will genuinely benefit your business. If you just chase fads without any unified plan, you’ll waste a lot of money and have nothing to show for it. Lay out your strategy before you make any commitments and include every avenue of marketing you wish to use.
Guest Bloggers
Think about guest blogging or permitting another blogger in your field to write a guest blog for your site. Both methods can increase traffic to your site. However, you still have to ensure that you’ll receive a link going back to the site of your choice. If not, you’re providing free content with no payoff. Also, allow any of your own guest bloggers the same accommodation. You are likely to get more traffic from your guest bloggers followers.
Don’t be rigid about the frequency with which you post updates. Your audience will be looking for frequent updates on any new campaign, right after you launch it. Try to write new blogs and post new content at least four to five times per week to keep your customers interested.
Provide an easy to use opportunity to subscribe and follow your activity in a highly visible place on your profile. Your customers are likely to already be using social media daily, so leveraging that to remind them of your deals or special offers is effective in keeping them coming back to your site.
Demonstrate humility when posting on social media sites. Even if your company is massive, followers won’t be impressed by posts that are filled with arrogance. Your strength is maintained only by the customers who give it to you in the first place. They are the cornerstone to your success.
Use both email marketing and social media marketing. Place Twitter or Facebook buttons on your emails and let your customers know you will personally respond on these sites. Encourage people to subscribe to your newsletters and other information by adding the appropriate links to your emails.
Give away freebies. The appeal of a free gift is universal; offering them is a great way to build your audience on social networking sites. Choose the freebie you think your customers would like, post about it on your social media and then spread the word on forums, websites and blogs.
Always use an original title when you share videos on YouTube or other social networks. The titles should have keywords that are relevant to your business. You will get a lot more visitors if you use videos to advertise your business.
Use LinkedIn’s blog feed application to automatically post your blog updates to your LinkedIn page. Any article you post will appear updated on LinkedIn. This is a time saver, and you will get more exposure when you reach out to your LinkedIn friends and a blogging community simultaneously.
Update your social media pages often to increase interest. If you are in the midst of a product launch, your followers will expect you to update many times per day. Be prepared for the many updates by having great content ready to post beforehand, especially if this is not your strong point.
Find out what your competition is up to. Find their social networking sites and see what they are doing. You can either use a similar strategy or think of something outside the box to outperform them.
Take time to read what your readers write to you. One customer posting a suggestion probably represents many others who would agree with the comment. Talk to them and show you are really hearing them
When finding out about your customers, make sure to ask about their use of social networking. You will be wise to create a Twitter and Facebook page if your survey shows that your customers are frequenting these sites an hour or more a day. If you find that your potential customers are non-users of social media, you can put your time and effort into other strategies.
Social Media
When a person or business subscribes to your Twitter feed, return the favor. This is something that the majority of people expect out of others. Not only does it show the proper level of respect, but it also gives you a direct line to speak with your followers. Say “hi” to new followers by tweeting then and following them back. This will help you to retain them.
March to your own social media marketing drummer. You likely have many competitors, but your unique selling point will attract traffic to you. Using this advice and having a useful product can help you succeed. Using social media, you can have a company that can interact with others on a global level.