Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.
Focus first on building a customer base and securing their numbers for your database. Resist the temptation to merely accumulate a large volume of cellular numbers and incorporate them into your mobile marketing attempts. You will need the consumer’s permission before you can text them frequently. You can do this by having your customer fill out a web form, or by having him text you using a specified code that you had provided.
Write less but say more with the mobile content on your website. It is unacceptable to include wordy product descriptions and endless chains of landing pages that do nothing to enhance users’ experiences. Mobile marketing demands short, concise, and direct messages to consumers.
Do not contact your customers just for the sake of contact. Only send them information that they’ll find relevant and useful. Mobile marketing has been known to fail when businesses become too casual with their text messages. Customers expect to receive information from you, not humorous messages that a close friend might send.
Your printed advertisements should include QR codes for your technologically savvy customers. Customers can then use their smart phones to reach your website and find coupons. Make sure these codes are on the different printed material you provide. If you include a QR code, anyone who is interested will instantly be able to access your website and learn about your products or services.
When composing your mobile website copy, be succinct. You need to avoid lengthy page content that just exists due to keyword stuffing, since it’s not saying anything helpful. Short and sweet is what you are going for. This is a fast-paced world, and time is money!
Ask your friends to test your website, advertisements and emails. To get a truly unbiased opinion, you could pay an outside firm to test out your campaign.
Creating a mission statement will be highly beneficial for staying focused with social mobile marketing. Adhering to your principles will help you to keep on the straight and narrow.
Mobile Marketing
Use what you learn from your mobile marketing campaigns. Before quickly moving on to the next promotion, see where you can improve from the last one you attempted. The long-term durability of your campaign is more important than its impact on total sales when it comes to mobile marketing. Look to this formula as a guide to give your campaign long-term success.
When calling or texting someone, remember there is a live person on the receiving end; therefore, it is important to be considerate of the time in which you call as well as the type of message you are sending. Use common courtesy.
Mobile marketing can be a great way to expand your business, but it can also turn off potential customers if you aren’t careful. If you’re just starting to utilize mobile marketing, be very methodical in the way that you use the information you have learned from this article. You will be rewarded with an expanding customer base and some exciting new avenues for your business to pursue.