It seems everyone is jumping on the social media bandwagon. Social media is quite difficult to master, taking time, hard work and perseverance. That said, using these proven SMM strategies will help you hit the ground running.
No matter what content you are adding, make sure it is easy for your readers to see. When titles and headlines hook readers, you are going to notice people go where you ask them.
Make sure you invite as many people as possible to come join your social networking pages. They may not be interested themselves, but they could be links to other potential clients and customers. It also helps to make people aware that your business exists.
If you have a blog, make sure that you have (and if you don’t, add it) a “like” button on the top-right corner of your page. This box lets people LIKE you on Facebook. When you have this box on your blog, it makes it easy for your visitors to show their appreciation without being distracted from your page. This will give you greater exposure on Facebook which can lead to a greater amount of visitors to your site.
Social Media
Have specials on your site to increase the temptation for your customers to visit. People who receive exclusive offers on Facebook or other social media sites will pay more attention to your social media marketing campaign as well as share your sites with others.
Mention your progress on social networks in your content. For example, when you arrive at a milestone, like signing up your 1000th Twitter follower, you can write about it. Thank all of those that deserve your thanks, and show people you care about those that have helped you. Articles like this tend to go viral very fast.
Try to combine email marketing with your social media adventure. To do this, consider including social media widgets the end of your email. Draw attention to your email marketing campaign by placing links to your registration page on your social media profiles for instance.
Browse over Facebook’s games. You might want to consider creating a custom game of your own that relates to your business. Some popular brands have been extremely successful with Facebook’s games, which turned into viral phenomenons. If you are able to pay the price, you can hire a professional to design a game about your niche. Then you can share your game on Facebook.
Always respond to questions and comments on your social media pages. You should check these at least once each day. Quick, accurate responses will gain you a good online reputation so allow yourself to be alert whenever a comment is left. Remember that everything you write can be viewed by the public.
Retweet interesting posts by popular Twitter users. You can also cite them by using the @ symbol to link to their profile. After the person gets a notice that they were mentioned in your tweet, it will be to their advantage to either reply or to turn around and “retweet” it to all of their own followers.
Make a Yahoo account for yourself. Once you have done this, spend some time browsing through Yahoo Answers. This online community provides users with a forum to ask questions on any topic that can be answered by other users. Search for questions that are relevant to your niche, and answer those questions to establish some credibility. Where possible, include links to your site or blog for additional information. Creating questions and answers lends you an air of credibility and creates a sense of expertise.
Building up a hefty following in social media won’t happen right away, so always be patient. People must trust you and your business. Stay calm and slowly gain the confidence of the consumers. After a while, your credibility will increase along with your customer base.
Potential Customers
Use social media to host Q&A online sessions. This allows potential customers to better understand who you are, what you are offering, and what your company is all about. Allowing your customers to ask you questions directly, helps to create a more personal relationship between you, and your potential customers.
Promoting coupons on discounts on your social media accounts is an effective way to engage your followers so that they read your feed. This will help your customers feel like VIPs, because they will get better prices and deals, while simultaneously helping build your business.
One of the most effective and appealing methods of attracting social network users is to offer engaging and appealing contests, bonuses and rewards. News of these contests will spread rapidly, because of how these social sites work. The contest should be fun, and related to what you sell. One idea for a contest is to create a mascot for a new product, or new line of merchandise you are creating.
They may not solve every little issue you deal with, but they can prepare you for the journey. You need to keep your knowledge current because social media is constantly evolving. This means that you need to start getting accustomed to how the different tools and apps work if you want to continue attracting an audience.