Social media marketers are taking social networks by storm and using them to find new customers as well as talk to and empower existing customers. Since social media remains young, you still have the opportunity to establish a strong presence for yourself, should you choose to jump in soon. This article will give you some ideas that will give you a leg up on the competition in the social media marketing game.
Social media marketing is all about social networking, so you need to tie your different sites together within the same network. On your blog, post links to your Twitter site, for example. In the information box of your YouTube videos, post a link to your Facebook page. Add in your blog, Facebook and URL to your Twitter profile. Creating these type of links can greatly increase your number of customers.
It’s important to be patient when creating your social media marketing strategy. If you take the time and the money to figure out the latest in social trends, but go to whatever is new next, eventually this causes dead ends. Make a plan and use that strategy to cover a broad spectrum of your needs, then plunge in.
Be careful if you decide you want to look into hiring a marketing company for social media. A lot of these companies are dishonest and scam business owners. There a number of companies that have the ability to use fake accounts on Facebook, Twitter and other social media sites to then fake registrations onto your page. Your advertisement it then rarely seen by a real person despite the view count and the large amount of money you have paid the social media marketing company.
Engage with your consumers as often as you can. If appropriate, comment on their blogs or Facebook statuses. When you are making comments do not get involved with a personal discussion; contact them only when they are chatting about something that pertains to your business or products.
You can actually set up automatic tweets that go out at a specific time you set it to be tweeted. You can even post links to updates from a few affiliates’ high-quality blogs. The people who follow you will appreciate your efforts to bring them content they enjoy, and the bloggers you choose certainly won’t mind the increased exposure.
Stay Professional
You should invite all of your friends and professional contacts to visit your sites. Even if people do not need your products right now, they can share it with their friends if they know about it, and they can do so easily by clicking their mouse.
You should always stay professional, regardless of the fact that the way people communicate has changed due to social networking. Making personal connections with other users is fine, but the tone of communication should stay professional. Have a strict policy of avoiding arguments. If you need to, you can delete posts and comments from others that invite unprofessional replies. If you will be interacting with both friends and business contacts, create two separate profiles for this purpose.
Social media marketing is similar to marketing through other media — so why haven’t you started to mine its possibilities? Instead of losing ground to your competitors, use this advice to help you drive sales with social media.