What is video marketing? In short, you’re only using online videos to spread a message or promote your business. It might appear easy, though you do need to acquire some know-how. This article contains advice that will help you to understand video marketing a little better.
You can’t have too many videos online. When you consistently put up new videos, viewers will look forward to seeing them each time they go to your channel. Also, this helps you speak about topics viewers may want to know more about.
If YouTube is where you place your videos, use their editing features. This includes things like video annotations. That is a smart way to share links, coupon codes, and any additional information you want to share.
Video marketing gives you a way to keep in contact with your audience. Have your customers send questions related to your products, select the best questions and answer them in your weekly video. Provide free products to those who send you questions.
Video marketing has to compete with the extremely short attention span of the potential customer. The initial 15 seconds of the videos you make are the most important. Have a ‘hook’ that will draw people in and entice them to watch more.
You shouldn’t neglect YouTube. You should begin your video marketing campaign here. Additionally, YouTube offers free video hosting for their users. It is also the third most popular website on the net. YouTube is a popular search engine and the number one video site.
If people have a hard time using one of your products, make a video showing them how things should be done. You can show them step-by-step how to do it and get new customers this way as well.
You need not feel like you have to hire professionals to make a decent video for your business. You don’t need to use professional equipment to make a great video. The video does need to be clear and free of shaking, however. You do not need to be overly fancy either. Just breathe and talk directly into the camera. And in some cases, you will not even have to edit your video before publishing it. Sometimes it is possible to utilize PowerPoint presentations and screen capture sequences to do the job.
Come up with a good introduction and conclusion for your video. Tell your viewers your name, what you represent and then share your video’s content is. Ending your video, share your company name again and share your call to action.
Do not place the brunt of video marketing on your shoulders. Trying to be an auteur and map out every single aspect of production is a tall order for a busy professional. Collaborate with colleagues, family members and friends to keep your idea list fresh. Try to keep up with creative sessions like these, to maintain a strong presence in your niche.
A YouTube video is not going to take off on its own. You must promote it via social media, your website and by emailing family and friends. Awareness is only the first step.
Motivate team workers to help you in your video marketing. Try to choose someone who likes the camera and has clear speech. Don’t hesitate to use multiple employees if need be.
Remember that short and to-the-point videos are much more effective than long and drawn-out ones. Try keeping videos under three minutes in order to hold viewer attention. You can go up to five minutes if your content is excellent and if you have a format that works. Brevity and concision should be your goals.
Never end a video without giving viewers important information. Tell the viewers to act fast to get your product as well as where to find it. Make instructions clear and concise to avoid confusion. Speaking in a strong manner is best.
You need to be yourself when you are marketing through videos. People like to see real people when they watch their videos. If you can establish a rapport with your customers, they are less likely to go elsewhere when they need products or services you sell. Customers will also see your face when they use your products.
Bring along a video camera if you are attending any public events like trade shows and conventions. There will probably be some chances to interview other experts and document your experiences. If you are giving a public talk, make sure someone records it.
Make a short video that introduces your business, explains what you have to offer and encourage users to join your mailing list. Offer a free incentive, like a report or an eBook, in exchange. Providing a bonus of sorts will make it easier for viewers to feel a connection with you and trust your products.
All you have to do is just get a camera and start marketing. Never allow new concepts to intimidate you. After a few meetings, you can start to establish which ideas work well and which aren’t as effective. Use what you learned here for guidance.