You might have heard of video marketing before but weren’t sure how it worked. Simply put, video marketing means using online videos to spread the word about a business. When done well, it serves as a terrific way to create awareness of your product offerings. This article offers the basics for it.
Don’t fear video marketing. You can easily create your own videos with a good camera and a tripod. You can demonstrate how to use products, show how they are made or whatever you can think of.
YouTube has excellent editing features. For example, it’s possible to add annotations onto your videos. You can share links, give more details about your product or even provide a coupon code.
If you want to make a video to market your product, you should make it short and sweet. Many people are not willing to spend a lot of time watching a video online. If you believe that you are going to need some extra time to explain a feature of your product, then consider creating several videos to do this rather than one. This helps people be able to digest the information you’re presenting them better.
If you want your videos to go viral, it’s vital that you create solid content. It is not necessary to own a expensive video camera to make a video. If the information is quality, the video effects don’t need to be. Bearing this in mind, do your best to buy the most camera you can afford to shoot with.
Don’t think that customers will watch really long videos. If you are unable to do everything in twenty minutes, either make more than one video or cut down the information that you are trying to get across. However, if you’re just advertising or keeping them up to speed, then your videos should be no longer than ten minutes.
You should include screenshots of your web pages in your videos. This will let viewers see how the website you run works. Screenshots are also popular when making a demonstration video. Just save the screenshot and edit it into your video.
Marketing through videos helps maintain contact with clients. You can ask that customers send in questions so you can create video responses. Provide free products to those who send you questions.
Make a video showing how others should use your product. You’ll not only be solving the problems of those who already have your product, but you will also entice new customers to buy as they’ll know their problems will always be fully resolved.
If you are using the video to tempt people to buy a product and/or service, you must provide a link for them to use to make the purchase. It is best if this link is inside the video player itself. This way, this link will be there in case people end up sharing the video somewhere else.
Bring a camera with you when you attend events such as trade shows, festivals or conventions. This will give you the opportunity to interview experts and/or document your experiences. If you do a public talk, don’t forget to ask someone to record that for you.
Don’t spend to much time worrying about production value when it comes to generating video marketing content. A high production value does not actually equate to getting a good return on what you invest into it. A lot of popular companies have used simple video to reap marketing gold.
Don’t ignore video content analytics. It is possible to track viewers, viewing time and location. Use the information you find to help you locate new customers.
Do not take the whole burden upon yourself. It is not always easy to devise new and different ideas for a continuing video marketing campaign. Getting input from other people is a great way to come up with new and useful ideas. Try to keep up with creative sessions like these, to maintain a strong presence in your niche.
As this article has shown, using online videos is an easy and effective method of attracting a larger customer base. When you use the tips from this article, you may be able to attract customers from all around the world. When you start out to create a video marketing plan, be sure to refer to this advice.
Don’t assume you need glitzy, high-tech scenery and fancy special effects to make a persuasive video. You don’t necessarily need professional equipment; just make sure the picture is focused and balanced. It’s not even necessary to use fancy scripting, or to feel like you are in the know with what you’re doing. Just be yourself and speak into the camera. And in some cases, you will not even have to edit your video before publishing it. There are times that PowerPoint presentations and screen captures are all that is needed.