There is a lot of things to know about Website marketing. There is a lot of information out there; some may be different and others just a reminder. Undoubtedly, this information will assist you in gaining better marketing skills. This article is provided to help you do just that!
You can improve your site’s PageRank through short-term promotions. If your deal is enough to get widespread attention, it’s a way to trade money for PageRank by lowering prices to get more links. This is just like stores marking down items that do not sell well at full price.
When you are using signatures, link them to your site or email. Your signature and link should appear in every post you make on any message board. Include your link in every business email you send out. This is an easy way to promote your business without actively having to “talk it up” to others. Type an interesting statement above the link that persuades them to click it.
It’s important to set up a mailing list for your customers. Give your clients the opportunity to opt-in to signing up with a subscribe link or making their email address part of the ordering process. Send customers information on discounts and sales that are happening on your site, or ask them for feedback about their order.
While a flashy site looks great, try to make sure it is not too distracting. When someone comes to your website you have about five seconds to capture their attention and make them want to stay. Anything longer than this period of time, and they will move onto something else.
Always get feedback. This is important because if you have one view of your website and your customers have a different view, your website will not be successful. Request feedback from family, friends and anyone willing to give it. Take all feedback under advisement and make any changes that you see fit.
Make sure your website’s tag defines the primary focus of your site. Located very prominently in the window of your browser, the website tag is one of the first things people see. A misleading tag can divert visitors. A tag that clearly identifies your site will bring the right visitors to it.
Buy ad space on popular, well-known sites. This can make a big difference for exposure. For the most bang for your buck, choose a page with plenty of traffic so that as many people as possible see your company name.
If you want to improve satisfaction with your website, create a frequently asked questions section. It will help you answer any questions your customers might have more easily and efficiently which solves their problem and increases the level of satisfaction they feel. The clearer the benefit is to your client, the better chance they will purchase goods or services from you.
Section off the website and have a central page which can link you customers to all of your product offerings. Do not stray too far from the category in which your product lies. Functionality is key here.
A “squeeze page” can be an effective way to gather contact info for your mailing list. This will encourage visitors to enter their email addresses. You can even give them an incentive to sign up like a coupon or promotional item to get them to fill out contact information. This is a win-win. They get a nice discount and you can increase the power of your list overall.
A great way to play to your customers is to offer a variety of special deals on the ordering page of your site. For instance, a customer may add one of three specified products to the order at half-price as a “thank-you” for their business. This is a good way to clean out excess inventory and boost sales, and the customer will feel like they are getting a bargain.
Hopefully, you have a new idea or have remembered something you want to use in your website marketing plan from this article. Apply what fits your circumstances. Continue to sharpen your marketing skills!