When you consider what sort of mobile marketing plan would work best, there are probably a million things whirling around in your head. Below, are some excellent suggestions to get you started and put you well on the way to mobile marketing success.
Begin by building up your mobile marketing database. You need more than just cell phone numbers in the mobile marketing database. It is important to acquire permission from your potential customers & users before implementing any type of database with their personal information. This can be done either with a Web form or having the person text you with a given short code you gave them.
Do not send irrelevant texts to your customers. Always ensure that what you are saying is relevant. Nothing will sink a business faster than random, bothersome messages. Customers aren’t looking for humorous, personal messages from a business they patronize. They’re looking for valuable information and ways to save money.
Recruit friends to test your marketing methods before trying them on the public. For even more objective input, you may want to consider paying for outside testing services.
Pay close attention to what your competitors are doing, this is a great way to gain an edge in social marketing. You have to stand out from your competitors.
You will see a good rise in profits with mobile marketing. Since many people nowadays download apps on their cell phones and are also on social networking sites, there is a good market for this type of advertising. Both of these places are fantastic marketing locations. You must be willing to adopt new marketing strategies based on the platforms that your customers are using.
Set the times that your MMS text messages are sent to your customers for normal business hours. Customers will be unlikely to buy your product, even if they like it, if you have bothered them at odd hours of the day.
Implement dedicated short code into your mobile marketing program. While the price is higher, it can help your brand stay protected. This can provide you with legal coverage as well.
Mobile Devices
Keep in mind that it is tough to view and navigate a website on the small screens of smartphones and other mobile devices. Keep your mobile campaign uncomplicated. This might make it appear simple if you’re using a computer, but the format will be ideal for mobile devices.
Although many people use the text messaging feature on their mobile device to communicate via the Internet, not all of them are familiar with the abbreviations that are sometimes used. People who do not understand your ad will ignore it, and that will result in the loss of potential customers.
When it comes to mobile marketing you need to optimize your search engine results for your mobile site. Start your SEO process with Google, as it is one of the largest search engines in the world.
Implement an A/B testing routine to find the most user friendly mobile page. User convenience and functionality testing is as crucial for mobile pages as for sites viewed online via desktops. Develop two different versions of you landing page (A & B) and see which pulls the most conversions. Then when you find what works, add that to your end game strategies.
All mobile marketing techniques share some basic rules, though the specifics vary. The technology used or application for a technique will differ, but all will be hugely useful to you. All you need to choose between them is a little bit of research and some common sense to select the right techniques that work for your budget and business plan.
If you have any social websites that promote your business, make sure you include a corresponding link on your business homepage. This will make it easier for your customers to find you. They are unlikely to search for your social presence, but if you include a link, they can easily find the page.