Mobile marketing can be a major source of main income or could be just a bit of additional income for you. This kind of marketing is not rocket science, but it does require some knowledge so that you don’t end up losing money or sales. This list of tips should put you “in the know” to become a successful mobile marketer.
Never randomly message your customers. Make sure you always have something relevant to say when you take the time to message them. Some mobile marketing campaigns actually failed when their business began to text random things to their customers. Customers want information, not funny texts that they would normally get from a lose friend.
Start by building a proper database. Avoiding just adding cell phone numbers to your mobile marketing database. You really need to get their permission before starting. This can be down either with a Web form or having the person text you with a given short code you gave them.
Work for your customers. Understanding the wants and goals of your customers is the basic premise of mobile marketing. If you cannot get a handle on what it is your customer wants, you will not make any gains from them. Learn as much about them as you possibly can to be most successful.
On your site in particular, you need to learn to say more with less in your mobile content. You cannot have lengthy product and landing pages here that go on and on just to stuff in keywords without really saying anything of value. With mobile marketing, you need to be short, sweet and to the point.
Mobile Platform
If you design a standalone mobile platform, it needs a home base to be successful. Your mobile presence should be about driving people to the home base or keeping in touch with people who already visit your home base. You should never develop your entire business around a mobile platform.
If you design a standalone mobile platform, it needs a home base to be successful. Your mobile presence should be about driving people to the home base or keeping in touch with people who already visit your home base. You should never develop your entire business around a mobile platform.
No customer base every really changes unless the entire market dictates the change, but remember that mobile customers can come or go due to influences outside of your market. Technology can drive business away, so you have to be on top of every new release out there if you want to remain competitive.
Do not send text messages to your customers too early in the morning or late at night. As much as a customer likes your product or service, and no matter how exciting the promotion is, they are not likely to be pleased by a late night or early morning text message.
Do not send text messages to your customers too early in the morning or late at night. As much as a customer likes your product or service, and no matter how exciting the promotion is, they are not likely to be pleased by a late night or early morning text message.
As you can see, there is a lot more to mobile marketing than most people think. It requires a lot of work and patience, but it will be worth it in the end to help promote your business. By following the above tips, you are well on your way to more sales and bigger profits.
One comment
Leave a comment