Mobile marketing can mean many different things. It means different things to different businesses, and it can be used in many different ways. Most often, people refer to mobile marketing as the practice of advertising your business via cellular phones. This article contains a number of guidelines for making the most of mobile marketing resources.
Have QR codes on your printed ads for the more tech-savvy consumers. Anyone who has a smart phone can use the QR code to access your site or coupons. QR codes should appear on business cards, brochures, catalogs and posters. QR codes make it easier for interested customers to get information about your business.
Work for your target market. Your mobile marketing campaign will not get very far if it doesn’t take your customers’ desires into account. Find out what exactly your customers are looking for. Try and get as much information out of your customers, so you understand them and that will lead to success.
The key to mobile marketing is to keep your message short and to the point. Send a clear message your audience can understand quickly.
Avoid sending texts to consumers in the early morning or late evening. Customers will be irritated if they are awakened by a mobile marketing text.
You should know how mobile devices work to know how to format your site and ads. Try out as many phones as possible and ask your customers for feedback about their usage experiences.
Especially when it comes to your mobile website, you must remember that less is more. Having tons of content will only serve to frustrate your customers, so keep your writing to a minimum. Mobile marketing demands short, concise, and direct messages to consumers.
Take advantage of dedicated short code. This will cost you more but serve you better in protecting your brand. This can provide you with legal coverage as well.
Social Media
Don’t forget to include links to your social media accounts on your main website. Customers typically won’t search for your company’s social media profiles, but if they are aware you have a profile on one of their social media sites, they will likely take a look to see what you have to say.
Prior to implementing a new mobile marketing strategy, it is important to make sure that your current strategies are working effectively. The longevity of a campaign will be a better indicator of success than sales numbers. Use what you learn from making your campaign last to build your next campaign.
Mobile marketing is an excellent method of gaining additional customers. However, you should ensure that the campaign you use for your mobile marketing attempts are able to work on various platforms. Unless it works well with all of the most common devices on the market, you will risk losing out on thousands of prospective customers.
No matter how advanced cellphones get, you should remember that web navigation is never going to be as easy on a phone as it is with a computer. If you have a mobile marketing campaign, you want both home and mobile users to view your page easily, so optimize it for mobile devices, even if it looks a bit simplistic on a computer.
Mobile Devices
Good mobile marketers gradually climb up the mobile ladder. To be successful, you should follow their lead. If you started off by texting, move to videos and then to interactive games. Always take advantage of the technology you can use, and if it is beyond your expertise, hire someone who does understand how each type of technology works. Use all resources that you have at your disposal.
Make sure any directions on your site are smartphone ready. A lot of people use mobile devices to track down brick and mortar stores in their area. Make it easier to locate you. Also look into how well your maps look on the various browsers used on mobile devices. Create a link on your mobile site that has a link to Google maps making it easier for your visitors to find your exact location.
Mobile marketing is one of the newest and most exciting ways to promote a business, even if the definition is sometimes unclear and never set in stone. It is up to you to design a campaign that corresponds to your audience and to your products that translates well onto mobile devices. Essentially, this is what mobile marketing is all about. With the information listed here, you can learn how mobile marketing can benefit your business.