Social Media Marketing – 3 Important Recommendations You Can’t Ignore

October 8, 2012 Reply

Marketing online feels more like “fun” when using social media marketing avenues compared to traditional marketing venues. The closest match in traditional marketing circles would be forum marketing. What you need to understand is that it’s the social nature of this marketing style that makes it stand out as a success. It’s almost impossible not to meet a lot of new friends and/or contacts as you take the time necessary to talk to people. It would be a huge mistake to belief that you can be successful with social media marketing if you aren’t sociable. Don’t ignore your followers or your fan page. It will cost you big in the end.

While this may feel like old news to many of you, there are some for whom this is definitely worth repeating. Include a link to your social media sites on your business site or blog. Check out your favorite websites and see which icons are displayed on their sites. It isn’t always the best choice to use the biggest available icons. If they are too large they come across as anything but serious. It will take a little bit of time to make these icons work perfectly on your page but that will be time that’s well spent in the end. Make an effort to use the tools and apps that are available wisely. You might save a great deal of time by using cross-platform sharing. Seriously an app that tweets a blog post as soon as you make it is one worth having. You can also have it posted on your Facebook page or profile as well. Tools like this are extremely beneficial to blog owners. You’ll only have to publish your blog posts in order to have the content widely distributed once you go through the setup process.

When it comes to your blog, then you should make it as appealing as possible. One very easy and cool way to do this is to solicit guest bloggers.

This is a wonderful method for getting well known people in your niche to blog on your site. This is an excellent way to bring in some freshness and new ideas and the like. Ideally, you want to position your guest bloggers as experts in your niche. You do not want anyone who is not good and makes you look unprofessional.

As you are building your business with the help of social media, do not forget about the meaning of leverage. In very many ways you can tap into that and harness it for great results. But remember that building relationships is the what it is all about . In order for you to be successful with social media, your audience has to trust you.

Decreasing Your Website’s Page Load Times – What You Need to Know

October 7, 2012 Reply

SEO and visitor satisfaction are the two main reasons for ensuring that your site loading time is where it needs to be.

If the sound of improving your browser load time is intimidating, then just do not let it because there is no rocket science involved. What we are generally talking about is very good user satisfaction, and people are so impatient on the net, anyway. There is a short list of things you can do to address this, but today in this article we will talk about three of them.

If you look into your website’s HTML, you’ll be surprised how much of it is redundant or inaccurate, something that most definitely interferes with your website’s overall loading speed. Usually the effect on the load time is not horrendous, but we have seen instances in which it was. This is worth looking in to because any amount you can improve will help. Doing a W3C check plus a clean HTML code check is the thing to do, and then simply correct any errors that come up. This is something you can do in five seconds, and once again we will say that anything to help is worth doing. Do you know all the file types and formats used for the various graphics and photos on your site? If you do not, then that could be a big clue right there. If you do your own research, you will discover that much, if not all, is based on the particulars of the image. Just remember that less colors take the GIF format, and those that are rich in different colors will look best with the JPEG file type. So depending on what kind of image you’re going for, you should optimize it accordingly for your site.

If you do not make your own sites, then it is still a very good idea to possess some kind of knowledge about it. There may come a time when it is necessary to make a change that is not terribly involved, and you can simply go in and do it your self. Having the ability or willingness to go in there and fix things or make changes will come in very handy along the way. You realize that a site that is slow to load will only cause you problems with user experience. Since this is important but really pretty easy to fix, generally speaking, then that will be one less thing for you to worry about. Everything you do needs to be with your customer or prospects in mind, and that approach will serve you well. Rest assured, you can find out a whole lot more about what you can do for load times and other usability factors.

Achieving Better Link Building through Effective SEO Copywriting

October 7, 2012 Reply

Creating quality content with SEO copywriting will get webmasters and bloggers the backlinks they want. When your content is the best it can be, your backlinks will just happen. Your backlinks will start happening once you can create great content that makes link partners interested, and in turn, it will be easier in the search engine optimization realm. …

Write for People: A top priority to have when working on the quality of your SEO copywriting is that the writing should be for people, not search engines.

If someone is willing to take the time to visit your website and check out your content, then you want to make sure that its interesting and appealing to read. Getting others to link to your website is not just about making your content stand out from the rest, but it’s also about ensuring that there’s a certain flow in your content that helps you connect with your readers. Don’t jam your content with excess keywords, rather try to work your ideas around the keywords that you are targeting.

Use the Right Pictures: When you add images/pictures to your content, you’re basically making it more appealing for your readers and also work with the search engines to get you a high ranking. People want to be impressed immediately, so they will begin critiquing your content and visuals as soon as they get to your page. The overall picture choice isn’t as important as just having something that enhances your content. Your will see a decrease is people liking the brand you are presenting if they find out you aren’t using your own content. Your page will start to earn the links it deserves with some unique and creative items.

Check For Mistakes: Publishing your content without proof-reading it first can have a very negative impact because it has the potential to push away potential link partners and other opportunities that come your way. Just plan on the fact that when you create your first draft, it will probably contain errors and mistakes, no matter how good of a writer you are. Have someone else you trust as well as yourself proof-read the content so you can make sure that everything is in place and the content doesn’t have anything lacking before you publish.

When you understand the basics of SEO copywriting, you will know that having your content structured effectively is very important to attract webmasters and bloggers who will want to link to you. Not only is the quality of your content important, the presentation of it is vital as well. Everyone wants the natural one-way backlinks to their websites, so applying the SEO copywriting principles will help you get those as well as getting the attention of the search engines and more visitors to your site.

Tips to Optimize A WordPress Blog for the Search Engines

October 2, 2012 Reply

Currently, you should not experience any problems putting together a WordPress blog. This is exactly why it’s the chosen platform for many.

But, if your goal is to use WordPress to your advantage, then you have to pay attention to getting the correct type of search engine traffic. You will have to work on plenty of things at the same time if you have a goal of making your WordPress SEO top notch. However, there are a few areas that exist that you will have to pay more attention to than the others. This article is supposed to let you see that there are some things that can be done to help make your WordPress blog beneficial when it comes to SEO.

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