It’s likely that your customers are already on social networks, are you? You should join them and put your business onto a site for social networking. Find out which social sites your customers are on, and include them in your marketing mix. If not, you are missing out on finding new customers and building relationships.
Keep an up-to-date blog. A blog is a great place to get the word out about promotions and events. Also be sure to post about changes to your business, such as grand openings of new stores, changes to your hours of operation, or going-out-of-business sales. – post it on your blog too.
If your business has a Twitter presence, engage your followers and other members of the community regularly. Give people thanks when they mention you, and give them answers to questions they ask you. Doing all this creates positive relations with your followers. This will help your followers to see you as a person, not only a business.
It is important to remember to frequently add new and different content to your twitter feed. You can try tweeting tips and hints about things that relate to your line of business. By mixing these tweets in with those that boldly promote your business, your followers are more likely to stay interested in your tweets.
Sorting options, as well as a rating and comments system will add a new level of interactivity and appeal to your site. Giving people an option to rate things on their own will help you gain credibility.
Use the power of social-media sites to get your company to the top pages of your target audience. A Facebook storefront can supplement your external website, and make it easier for users to travel from one to the other. Some people who spend a lot of time on Facebook could end up milling around your products for a bit and buying something without every having to leave the Facebook site. This way, Facebook users you want to turn into customers will be able to stay on Facebook and still make purchases for you.
Utilize both social media strategies and an email campaign. At the end of your emails, include a Twitter or Facebook link and advise recipients that their questions will receive personal answers when posed on these websites. Encouraging the people who buy from you and visit your website to sign up for your newsletter as another way to market your business.
If you are using social media marketing, make sure you inform all of your current customers. Encourage them to join your page, as the social media venues will likely let all of their friends and associates in their network know that they have joined your pages. This form of free advertising should not be overlooked. It’s also great in that advertising through your consumer base is basically a quality referral.
All social medial profiles should have buttons included, along with RSS feeds of any updates you would like people to see. Make sure this appears on your website, blog, emails and signature when you leave comments. You also want to include links to other social networking profiles to help encourage people to locate you on different sites.
Target Audience
You will never be successful with social media promotion if you aren’t aware of who your target audience is. To know your target audience is to know your business. You’re looking for certain things. You want to know exactly what your audience likes, how much money they have to spend, what their other habits are, etc.
If you are going to create a social media profile, you must be willing to continuously update it. The busy people who use social networks are accustomed to frequent updates and if you fail to provide them, you might be putting your business at a serious disadvantage. Dedicate a few days out of the week for updates.
If you’re familiar with all the various kinds of ads on most social media sites, they usually have eye catching images. The more intriguing an image, the more likely it is that someone will click on it. After the advertisement has grabbed their attention, they will be more inclined to visit your site for more information.
Be flexible with updating your pages. Depending on the size of your network, people are going to demand that you update frequently and give important information on anything new from your end. But, if you cannot come up with good content topics, you may be better off posting less frequently.
Make sure you track your progress. This means keeping and checking your statistics for every site, every campaign, every niche, etc. Use the figures to identify what actions caused them to help you along the way. Unless you can accurately track results, you cannot possibly gauge the success of your social media marketing tactics.
Until you have a better grip on what social media marketing works for your company, you might have to borrow some ideas. For inspiration, you should analyze your competitors’ social media strategy until you are able to establish your own distinctive formula. Study their profiles on social networks, as well as their content and promotions.
If you are using social media, be patient. Customers have to have faith in you and the services or product you sell. Really concentrate on winning over people one by one, instead of trying to impress the world. Pretty soon, you’ll be flooded with new consumers that you can market to.
Give your social media marketing a boost by posting a video interview with an interesting or influential expert in your marketing area. Not only will you be providing interesting content, those in your niche make look at you as an authority. Inspiring customer credibility and confidence helps sell more of your company’s products and services.
Social Media
Create specials that are exclusive to your social media sites to entice your customers to come to them. These customers are likely to check out these specials if they cannot be found elsewhere, and will even tell others about the specials.
As you are now aware, there is significant marketing potential through social media. This not only allows for your current customers to boost your business’s customer base but also lets the world see what you offer. Get involved with social media marketing and learn all that it can do to benefit you.