At one point in time, many businesses viewed the world of social media as a playing ground for kids. Those days are long gone. In today’s society, social media sites provide a valuable tool for marketing and branding any business. With such a level of importance placed on these sites, it is equally important to make your social media marketing plan an effective one. In this article we will give you a few tips for starting out right.
If you use Twitter as part of your media marketing plan, create tweets that are rich and varied in content. Offer advice and suggestions of interest to your customers via Twitter. If you use both kinds of tweets rather than only promoting your business, you attract attention and interest from your followers.
Add a “Retweet” button to the top of each blog post. This makes it easier for people to talk about your blog on Twitter. That helps you to reach a larger audience.
Tie all your social media pages together with links. Put links on your blog that allow readers to easily follow you on Facebook, Twitter and YouTube. Your Twitter profile should contain your Facebook and blog URL. When you create links between all your different social media profiles, you increase traffic.
Let your existing customers know about your social media sites. Invite them to “like” your page, and encourage them to share your page with their friends. This form of free advertising should not be overlooked. It’s also great in that advertising through your consumer base is basically a quality referral.
It is critical to interact with the people who post questions and comments on your social media feeds. Look for comments every time you log on.
If you’d like to get more followers on your social media profiles, don’t just use them to sell products. Generate posts that relate to your niche. These could include stories or perhaps external provider links can be made available from within your industry. Hold giveaways, share photos, and ask your followers for feedback. Interact with followers. Product engagement is preferable to simple product placement. The best way to create a lifetime customer is to get them to make your brand a part of their everyday lives, rather than just thinking of it as “a product to buy once.”
Sorting options, as well as a rating and comments system will add a new level of interactivity and appeal to your site. Adding these powerful SMM tools to your site will let your users get involved with your site and in turn make your site much more active.
On social networks it is a great idea to let everyone know how well you are doing. Tweet or blog about the different milestones that you accomplish to show progression. Thank the folks who are following you, and give them a summary of your experience. The popularity of this type of information may astound you.
If comments are left on social media sites, reply to them. This goes double for negative comments. By doing this, people will believe that their voice matters to you. As a result, their trust in your business will be increased. Respond promptly, as well.
Consider posting contests for freebies in your various social media profiles. Offering a freebie will increase your exposure, as people are happy to send their friends to a page to get something for free. Consider a free sample or a small promotional mug or hat that you can give away by posting a link to the freebie on different freebie sites.
Tweet links to new posts as often as you can so people will actually see them. Twitter’s primary focus is quantity. It is important that you still offer quality content, but it is equally important to contribute frequently. Use Twitter’s character limits to your advantage, and split one event or update into several small updates.
Offer discounts exclusively to people who join your page to encourage customers to “like” it on Facebook or follow it on Twitter. This will help your customers feel like VIPs, because they will get better prices and deals, while simultaneously helping build your business.
Social Media Marketing
Social media marketing is the new and upcoming thing that your business should use. This approach grants your business an audience of millions; it also offers an opportunity to strengthen your brand image. You should be able to make an excellent start in your social media marketing endeavors by trying out the advice you’ve reviewed in this article.
When participating on a social network, reciprocal communication is required. Respond to customer complaints and feedback immediately so your customers know you are listening to them. Let them know you hear what their concerns are as well.