More and more people are using social networks. You may be surprised, in fact, as to how many of your existing customers are on these sites. Therefore, it’s a good idea to put your business on one of these social network sites, as well. Determine which sites your customers belong to, and incorporate them into your overall marketing stragey; if you don’t, you may be letting new customers and strong customer relationships slip away from you.
Be sure to tell all your customers that you are entering the world of social media marketing. When your customers subscribe to your page, the social network may let their followers know about your page. This powerful advertising method doesn’t require you to lift a finger. It also carries more weight because it is a kind of referral.
Include a widget for Facebook’s “Like” button on your blog at the top of every page. This can let people “like” you on your Facebook page. When visitors visit your blog and see the like link, they can make a Facebook profile action while actually visiting your blog. When you make it easy, more people will respond and you increase your own exposure.
Twitter is an excellent platform for social media marketing. If you take the time to study how Twitter works, you can get your business seen by hundreds, if not thousands, of people. Taking a few days to learn about Twitter-specific functionality such as hashtags, keywords, and the API can really pay off.
If you are using social media as part of your marketing strategy, be sure to answer people when they make a comment or ask you a question. Check your profile a couple of times each day so that you do not miss anything.
Think about creating a guest blog on your site where you let a popular niche blogger come in and write. Consider doing something similar on another site. This helps to generate traffic, and it creates a sense of belonging for your visitors. Guest blogging on another blogger’s website is an excellent idea if they allow you to backlink to your own website. When you have guest bloggers, provide them the same courtesy. You will likely get more visits to your blog and your site doing this.
Facebook helps your followers easily share your content. If an individual makes a comment on your post, all their friends will see a mention of this in their feed. Interacting with your readers will increase your online exposure.
Look closely at any social marketing companies you may want to hire to expand your presence. A lot of these companies are fly-by-night operations out to fleece new Internet marketers who don’t know any better. Some of these operations will use tricky methods of creating fake social media accounts through automation and proxy servers. Your money will have been wasted sending you marketing message to accounts no one will ever see.
Always respond to questions and comments on your social media pages. Check these sites often to see if there are any concerns you need to address. If you wish, you can enable emails for every notification that appears on your page. Keep in mind that anything you post becomes public knowledge.
As you have seen from the above article, social media sites are one of the great ways you can market your business. Doing this will give you a way to get the mission statement of your business out there and will also let you improve your relations with existing customers while expanding your base. You should get started and see the new possibilities for yourself.