What Mobile Marketing Can Do For Your Company

April 11, 2013 Reply

In the world of mobile marketing, there are plenty of great resources available to both new and experienced marketing alike. There are many websites, programs, e-guides, books, videos, and other resources available. This set of tips contains some of the best advice for helping a good marketer become a great marketer.

You can begin by constructing a proper database. Do not just add loads of numbers to your database. It is important to acquire permission from your potential customers & users before implementing any type of database with their personal information. You can do this by having your customer fill out a web form, or by having him text you using a specified code that you had provided.

In your mobile marketing campaigns, make your emails mobile friendly to ensure success and effectiveness in reaching your customers. Let them click a phone number to make a call instantly. If you send them a website link, make sure it looks good on a phone. Many people are now checking email with the mobile devices, so emails should be mobile friendly.

Qr Code

Every printed ad you publish should include a QR code for those with smartphones. That way you make it easy for those who use smart phones to visit your website and access your coupons. Put them on every printed marketing item, including business cards, catalogs, brochures and anything else. A QR code is an easy way for a consumer to find more information on your interesting products and services.

The greatest mobile marketers use progressive strategies so that they can continue up the mobile ladder. You should too. Start with text marketing, then video marketing and finally go for mobile social media marketing. Use all of the tools you can.

Don’t send offers constantly. Studies show that the highest redemption rates result from offers that were sent between one time a week and two to three times in a given month. Your audience should feel like they are missing on a great deal if they don’t go to your store right away. If they get comfortable seeing too many offers, they might be inclined to disregard this offer.

TIP! Test your mobile campaign on as many platforms as you can. There are a wide variety of mobile devices that have to be considered when developing a mobile campaign.

Use A/B testing on your mobile page. Testing is crucial to determine what is and is not working for visitors to your mobile page. Create two unique versions of your landing pages (A & B), then determine which page your visitors prefer. Of the two, go with the page that performs the best.

Start mobile marketing campaigns with clear, definite goals. At first, you need to understand what goals you’d like to achieve through mobile marketing. Do you want to increase your sales from your existing customer base, or do you want to interact with them and retain customers?

Send out more than one publication so that your audience has a better idea of what your campaign is about. For example, if you are having a big inventory sale, then use direct mail to send a glossy flyer announcing your event. Follow up with a reminder email about a week in advance, and a text message alert on the day of the event.

Always include some kind of discount, coupon, or promotional code when you use mobile marketing. Your customers will be more likely to visit your site if they see a discount they can get.

TIP! Create an account, and establish a presence on every well known social networking website. You need to do this to raise your business’s local profile.

Send out a message about your big sale to your marketing list an hour or so before the sale begins. The only exception is if your sale is going to start early in the morning. Dropping friendly reminders like this can keep people from missing your big events.

The above advice will have you well on your way to savvy and successful mobile marketing. There is quite a bit to learn, and many different ways that you can apply it. Keeping this in your mind, you may alter your plan to better promote your company.

The Internet Changes Every Day Make Sure Your Business Will Keep Up

October 10, 2012 Reply

There are lots of things that make it obvious that Amazon is an amazing company to work with. Their affiliate program is of the highest class and they offer you more tools and resources than you could ever hope to need. Amazon is also very much on the edge of the wave when it comes to marketing methods and resources. They truly seem to want to help people in any way they can. This means that you can learn quite a bit from them as well as join a huge network of people.

Opening a Google Adwords account and focusing just one media buys with videos and banners is pretty easy. There are more choices than just PPC advertising; Google gives you plenty of fantastic tools you can use for media buys. There are lots of websites that have direct ties to your market and engage with media buys. This is also good for trying out other approaches for media buys for websites that relate to niches and markets. If they’re related and you choose well, you’ll still get a great audience who is open to what you want to market. Just make sure that your research is good and that you are working with markets and niches that actually relate to each other.

You may want to begin a slow transition to using video more and more on your sites. You can do this in lots of different ways and for lots of different purposes. It is starting to feel like most marketers are stuck within promotion mode for the videos they make. Finding videos that are primarily or entirely content based is a rarity. These are the videos that serve to replace the written form of content.

It’s common for a marketer to have a definite preference for one or the other. So you can even go even further and give them both; it is up to you and obviously represents more work on your end. You should definitely think about testing it out on at least a few pages of your website. It makes sense that you should monitor your metrics on these pages closely to gauge reactions.

For the sake of your return traffic, work hard to keep your website from seeming stale. This is typically what kills your website in terms of its marketability. The reason this is dangerous for your marketing is because if something never changes people lose the inclination to keep checking it out. The place you need to start is with the changing out of copy that has been the same since the beginning. Start out by revising the copy for your opt-in download or whatever else has been the same since you began your website. But be very careful about the most important on-page factors such as headlines and link anchor text. You’re better off leaving these elements as they are because changing them could really hurt your rankings.

We always find it funny when we hear people say that PPC advertising doesn’t ever work and only causes people to lose a bunch of money. There are a lot of people, us included, who have done quite well using pay per click advertising. So even though it’s good to learn as much as you can before you jump in, with some things, like PPC advertising, it’s better to learn by doing.

Social Media Marketing – Getting a Good Start

October 8, 2012 Reply

Social media marketing is here to stay, and if you’re not making the most out of it, then you’re leaving a lot of money on the table. Only a minority of people who get into social media marketing actually go about it in such a way that it actually helps them. To succeed in this area, it’s necessary to understand social media marketing and how to utilize it in the most profitable way.

Start With a Plan: Because social media sites are so popular these days, people sometimes start using them simply to join the crowd. This way of using social media without any real plan more often than not leads to disappointing results for many such marketers. It’s not easy to succeed at something when you don’t start off with a clear set of goals and how you intend to achieve them. It’s therefore important to figure out what you want to accomplish with social media marketing and what it can do to make your business more profitable. Without defining your objectives, you can’t very well hope to get very far with social media. Go Niche: After the success of social media and its dominance over the web, the number of small-time niche specific social sites shot up. Even though the number of users on this sites will obviously be lower than on the top sites, what they do offer is a simple way to connect with people who are truly interested in your topic. Even though you’ll receive lesser traffic when compared to the large social media sites, the visitors will be a lot more targeted, giving you a better chances at converting them. Furthermore, it only takes a small number of votes on a small site to have your content featured on the first page.

Make Time For Your Social Media Efforts: If you plan to engage in your social media related activities at a specific time, you won’t have to worry about forgetting about it. If you want to get long term results from social media marketing, it’s essential to devote a certain amount of time to this activity on a regular basis.

To get the best possible results from social media marketing, you should try to look at things from the perspective of these sites’ users. Your objective should be to learn as much about your audience as possible, so you’re in a better position to give them what they want. You don’t want to be making offers or producing content on topics that aren’t interesting to people. Social media marketing is now an important aspect of the internet, so you may as well profit from it as best you can.