Successful mobile marketing is an art, including multiple strategies and techniques, and it can be difficult to know where to begin. The following tips will bring mobile marketing into perspective and help you choose a viable strategy.
Mobile content should be easy to read and to the point for the success of your campaign. They need to be able to understand and absorb your message in that brief period.
Never randomly message your customers. Always make sure that what you’re messaging them about is relevant and important. Nothing can kill a good mobile marketing program faster than unnecessarily contacting your customers with frequent messages. Customers aren’t looking for humorous, personal messages from a business they patronize. They’re looking for valuable information and ways to save money.
Enlist the aid of your friends in testing your website, emails, advertisements and other aspects involved in your campaign. For an unbiased opinion, hire a paid tester.
Mobile platforms should drive visitors to your main site. If you have a mobile presence, it should be a way to stay in contact with current home based clients. A mobile platform should just be one part of your entire business.
Make it your goal to have your ads go viral. These ads may get passed from friend to friend because of how unique, funny or interesting they are.
Ask your friends to test your campaign before you make it public. If in need of an unbiased opinion, you can hire other people to test your campaign.
Think about creating a free app for your customers. The process is easy, and customers love receiving free applications. Your business could always offer its own special app and really take your mobile marketing to the next level. You will have a large array of options to choose from.
A mobile marketing campaign can boost your business and draw in lots of customers, but only if it is entirely compatible with all mobile platforms. If the site doesn’t work with certain platforms, you are leaving those potential customers behind. Don’t leave money on the table over technical issues.
No matter how advanced smartphones get, remember that mobile web browsing is just not as easy as going online with a computer. Have a simple mobile marketing campaign that will be near perfect for those using mobile devices. This can mean having a more simple website design; however, doing this ensure both home computer users and mobile users have equal access.
As a general rule, a product’s customer base is constant unless there is an industry-wide factor that causes a change. On the other hand, mobile customers are not as stable and access to them can be changed by elements that are external to your market. If you want to remain competitive, you must make sure you are offering the most current in terms of technology.
Split test the mobile capabilities your site. This can help you understand what your visitors may be having trouble using or understanding. Create two unique versions of your landing pages (A & B), then determine which page your visitors prefer. Use the more successful page.
Add mobile friendly maps and correlating directions to your mobile website. Many people use their mobile devices to help them get to and from various locations. Create an easy way for consumers to reach your store front. Make sure your content is able to be viewed on a mobile device. Adding a direct link from your site to Google maps can be very helpful.
Although there are a lot of different mobile marketing techniques, they all share a few things in common. These variations are primarily in the language used and their technological applications. When trying to decide which method will work best for you, you will want to use common sense and research. With these two tactics involved, you should be able to tell which one will fit well with your business and with your budget.
Send mobile marketing messages during normal business hours. This can be an annoyance and turn-off for many consumers, no matter how much they enjoy your product.