Mobile Marketing Advice That Even A Novice Can Use

November 15, 2012 Reply

In the world of mobile marketing, there are plenty of great resources available to both new and experienced marketing alike. There are many websites, programs, e-guides, books, videos, and other resources available. This set of tips contains some of the best advice for helping a good marketer become a great marketer.

Mobile marketing is a great way to make you more profitable. With the explosion in mobile usage and smartphone applications, the audience is huge on mobile platforms. This is an area with great potential for you to market your products and services. Be visible to your target market.

Try your mobile marketing materials on a wide variety of mobile devices to ensure that your message is always clear and accessible. There are many mobile devices on the market, and each one has its own screen size, browser and image resolution. Therefore, the appearance of your site and ads may vary from one device to the next. The least you should do is perform a test on each kind of popular device.

TIP! When starting a mobile marketing campaign, make sure that it works correctly for the major mobile platforms. There are a lot of different devices and platforms used by mobile users, and to get the largest possible audience, your mobile campaign should reflect that.

When developing content for mobile marketing, be sure that you keep your message brief and easy to understand. Get your message across to them as soon as you can; they need to know what you are trying to say.

Promotional Codes

Send out coupons or offers to your customers via text or MMS. You could utilize promotional codes in your eCoupons. A tracking code can be used for linking a web site to these promotional codes. You can use coupons to incentivize and reward loyal customers and attract new ones.

Location is the key to effective mobile marketing. Unlike other marketing types, this kind of marketing can find your location. This introduces you to modern location-based alternatives that do not correspond anywhere else. Give some thought to the potential that location-specific marketing strategies present for your business.

TIP! To recruit testers, ask friends and family. Have them test your site out for simplicity, the effectiveness of your ads and other parts of your campaign.

Get the word out about your mobile marketing campaign as a method of tapping into special offers and discounts. Promote your mobile services on your social networking sites and your website. Consumers will be more likely to sign up for your mobile campaign if they think it will benefit them. With that in mind, advertise your campaign as a fun way to stay updated on your offers.

Provide what your customers want. Your mobile marketing ads should be designed based on what your target demographic likes to read and see. If you can’t figure out what your customer wants, you’re not going to be able to increase your business with them. The key to successful marketing is that you must figure out the basic attributes of your customer; who they are and what they want.

The most successful mobile marketers at some point started small, and over time implemented bigger and better strategies. Do not rush things and launch a campaign without studying your market first. Go from texting to calling to videos and keep the trend going, continuing to socialize and to build your network as large as you can. Try everything you can to reach potential customers.

A mobile app related to your products or industry could be helpful. Customers will like the convenience of clicking on your app to search for special deals. It will also help increase your brand recognition and overall business traffic. The prices of apps can vary widely based on different factors, so consult a professional if you need assistance during development.

TIP! Integrate all of your marketing strategy into one main marketing mix. Participation is a good strategy.

If you incorporate links in your mobile messaging campaign, make the link back to the mobile site for older model cell phones and link to the desktop-based website for smart phone and tablets that are capable of handling it. If you have flash on your normal website, then you must only link to your mobile version.

These tips can help you see what mobile marketing is about and how it can help your business. There is a lot of information to be had and you need to know how to apply it. Now that you are armed with this information, your strategy can be perfected to reach your business promotion goals.

Mobile Marketing And How It Can Help Your Business

November 12, 2012 Reply

One of the newest ways for businesses to be seen is mobile marketing. You can read these tips to increase the effectiveness of mobile marketing in your business.

Mobile Marketing

You may not be aware of this, but apps are not hard to make for yourself. These can then be offered free to your clients. If your business designs it’s own app, you can step up your mobile marketing campaign and compete with the big boys. There is a wide variety of features that might suit your purposes.

TIP! Get to know your audience. If you assume you already know their needs, you’re probably going to end up wasting money on your mobile marketing strategies.

When creating a mobile marketing campaign you must focus on keeping your existing customers as opposed to gaining new clients. Customers who are already doing business with you are much more likely to opt in to receiving texts and consult your mobile website. Oftentimes, mobile marketing directed to new clients may be perceived as spam.

When delving in mobile marketing, you need to understand the basics of mobile devices in order to have your site and ads set up correctly. View your campaign on as many different mobile and smart phones as possible to test out your ads, links and other interactive materials from the perspecitve of a consumer.

Make sure that your mobile marketing ads are easily forwarded from one friend to another. Test the campaign out first and make sure it is simple to forward. This is one of the best ways to spread the word about your company and simplicity is key. In fact, you should give users an incentive to forward your communications.

Promote your mobile campaign wherever possible. Promote on Twitter, Facebook, your own website and in your brick and mortar store (if you have one). This will give your campaign maximum exposure, and allow your fans plenty of opportunities to sign up for your offers.

TIP! Be sure that your mobile marketing campaign is compatible across multiple platforms. You need to consider all possible options when it comes to a mobile marketing plan.

Add features to your website like directions and maps, and make sure they are mobile-friendly. A lot of people use mobile websites to help them to get to different locations. Make yourself accessible. Verify that the maps look great on mobile phones and come up correctly when doing mobile searches. Your link should allow the visitor to see Google Maps and get directions.

Send out more than one publication so that your audience has a better idea of what your campaign is about. As an example, snail mail an invitation to an event, like a sale or promotional launch. Follow up with an email and an MMS reminder before the beginning of the sale.

Promotional Codes

Having a mission statement can help keep you on point with your mobile marketing message. Sticking to your mission statement keeps your business focused and efficient.

TIP! Be simple and also concise. If you lessen the amount of clicks, it will boost your success, and you will have to do less.

You can reward loyal customers and even chase new ones by delivering coupons through Multimedia Messaging Services. You can include certain promotional codes with the coupons that you send out. You should additionally link the promotional codes directly to your mobile website by employing tracking codes. Offering coupons will entice new customers to your business and at the same time, reward those who are already established customers.

Don’t just send messages to your customers out of the blue. Every message you send them should be relevant and useful. A mobile marketing campaign can fail if you waste your customer’s time by texting them random, useless information. Customers can get all the funny, cute messages they want from their friends; what they expect from marketers is useful information.

Advertising can always be improved upon. Be sure you are always studying your competition to stay abreast of new trends in your market. Use the advice in this article to stay well out in front of your competition.

Usability testing before going live is a must for any mobile marketing campaign that you want to be effective. You will defeat the purpose of your campaign if you send out messages that do not work or are ineffective. Run your message by coworkers before sending it, to get their impressions.