How to Make the Most Out of Your Facebook Marketing Campaign

October 10, 2012 Reply

Creating a very solid following on Facebook can give you a strong boost in the long run. This is really true if you are an internet marketer that wants specific exposure, better advertising and a sturdier brand. So, what things do you need to keep in mind so that you know you are marketing correctly on Facebook? Concentrate on the following items.

Custom Tabs: You have the ability to create custom tabs, so take advantage of them. You need to find a way to make your fan site unique on Facebook, so figure out a way to leverage what you are given and make it work. Customizing your landing page to be something to attract more followers will help you reach the audience you want the most. If you are willing to offer something to people if they “like” your page, then you will definitely start attracting more of your target audience. You also have the ability to change your landing page at various times, so you can have multiple incentives for your fans. Once a person lands on your page and then becomes a fan, you next step should be connecting with them in a way that will entice them back to your page repeatedly. By using the custom tabs, you are increasing the success of your marketing plan. Using a Reveal Page: Getting a continuous amount of ‘likes’ should be one of your top priorities. One effective way to do this is to use a reveal page where you give access to ‘exclusive content’ such as a video, audio, an online presentation, etc. This new content will only be revealed to those people who ‘like’ your page, thus increasing your amount of followers. You won’t be alone in this new strategy on Facebook. Remember to make your reveal page the first thing anyone sees on your page. If an incentive isn’t something a fan likes, then there is a good chance they won’t be a fan for long. Make sure you take your time creating an incentive they will want.

Utilize Your Blog and Website: You can increase the amount of ‘likes’ to your page by using your other social media sites as an advantage. By linking your fan page to your blog, you’ll allow people the option of becoming a fan without ever visiting Facebook. The more you utilize outside sources then the more you will see the advantage of marketing with Facebook. Don’t feel like you need an expert to show you how to do this, just follow this advice and see where it takes you. People respond to things they like, and this will happen with those who like what you put on your page. You can succeed with Facebook by creating a clear vision and using great marketing tools.

Social Media Marketing – Getting a Good Start

October 8, 2012 Reply

Social media marketing is here to stay, and if you’re not making the most out of it, then you’re leaving a lot of money on the table. Only a minority of people who get into social media marketing actually go about it in such a way that it actually helps them. To succeed in this area, it’s necessary to understand social media marketing and how to utilize it in the most profitable way.

Start With a Plan: Because social media sites are so popular these days, people sometimes start using them simply to join the crowd. This way of using social media without any real plan more often than not leads to disappointing results for many such marketers. It’s not easy to succeed at something when you don’t start off with a clear set of goals and how you intend to achieve them. It’s therefore important to figure out what you want to accomplish with social media marketing and what it can do to make your business more profitable. Without defining your objectives, you can’t very well hope to get very far with social media. Go Niche: After the success of social media and its dominance over the web, the number of small-time niche specific social sites shot up. Even though the number of users on this sites will obviously be lower than on the top sites, what they do offer is a simple way to connect with people who are truly interested in your topic. Even though you’ll receive lesser traffic when compared to the large social media sites, the visitors will be a lot more targeted, giving you a better chances at converting them. Furthermore, it only takes a small number of votes on a small site to have your content featured on the first page.

Make Time For Your Social Media Efforts: If you plan to engage in your social media related activities at a specific time, you won’t have to worry about forgetting about it. If you want to get long term results from social media marketing, it’s essential to devote a certain amount of time to this activity on a regular basis.

To get the best possible results from social media marketing, you should try to look at things from the perspective of these sites’ users. Your objective should be to learn as much about your audience as possible, so you’re in a better position to give them what they want. You don’t want to be making offers or producing content on topics that aren’t interesting to people. Social media marketing is now an important aspect of the internet, so you may as well profit from it as best you can.

Social Media Marketing – 3 Important Recommendations You Can’t Ignore

October 8, 2012 Reply

Marketing online feels more like “fun” when using social media marketing avenues compared to traditional marketing venues. The closest match in traditional marketing circles would be forum marketing. What you need to understand is that it’s the social nature of this marketing style that makes it stand out as a success. It’s almost impossible not to meet a lot of new friends and/or contacts as you take the time necessary to talk to people. It would be a huge mistake to belief that you can be successful with social media marketing if you aren’t sociable. Don’t ignore your followers or your fan page. It will cost you big in the end.

While this may feel like old news to many of you, there are some for whom this is definitely worth repeating. Include a link to your social media sites on your business site or blog. Check out your favorite websites and see which icons are displayed on their sites. It isn’t always the best choice to use the biggest available icons. If they are too large they come across as anything but serious. It will take a little bit of time to make these icons work perfectly on your page but that will be time that’s well spent in the end. Make an effort to use the tools and apps that are available wisely. You might save a great deal of time by using cross-platform sharing. Seriously an app that tweets a blog post as soon as you make it is one worth having. You can also have it posted on your Facebook page or profile as well. Tools like this are extremely beneficial to blog owners. You’ll only have to publish your blog posts in order to have the content widely distributed once you go through the setup process.

When it comes to your blog, then you should make it as appealing as possible. One very easy and cool way to do this is to solicit guest bloggers.

This is a wonderful method for getting well known people in your niche to blog on your site. This is an excellent way to bring in some freshness and new ideas and the like. Ideally, you want to position your guest bloggers as experts in your niche. You do not want anyone who is not good and makes you look unprofessional.

As you are building your business with the help of social media, do not forget about the meaning of leverage. In very many ways you can tap into that and harness it for great results. But remember that building relationships is the what it is all about . In order for you to be successful with social media, your audience has to trust you.